Creating an Inclusive Online Experience: The Importance of Web Accessibility and Best Practices

Balázs Barta
4 min readMay 9, 2023
A close up of a yellow and black platform

In today’s digital age, web accessibility is critical. With an increasing number of people relying on the internet for critical information, services, and communication, it’s critical that web content is accessible to everyone, regardless of ability or disability.

Web accessibility is a critical component of creating an inclusive digital world, and it is critical to ensure that web content is accessible to all users, regardless of abilities or disabilities.

The internet has changed the way we live and work, making it easier than ever before to access information and connect with people from all over the world. However, not everyone has the same level of access to the digital landscape. According to the World Health Organization (WHO), over one billion people worldwide are disabled, and many face significant challenges when attempting to access online content.

What is Web Accessibility?

Web accessibility is the practice of creating websites and web content that are usable and accessible to everyone, including people with disabilities. Making changes to a website’s design and layout, using appropriate coding techniques, and providing alternative text descriptions for images and other visual content are all examples of this.

The Importance of Web Accessibility

There are numerous reasons why web accessibility is critical. It is, first and foremost, a matter of fundamental human rights. Everyone, regardless of ability or disability, has the right to online information and services. We can ensure that people with disabilities have equal opportunities to participate in society, access education and job opportunities, and enjoy the same rights as everyone else by making web content accessible.

Furthermore, web accessibility can benefit society as a whole. Access to web content can help break down barriers and promote inclusivity. This can result in a more diverse and vibrant online community in which people of various backgrounds and abilities can share their ideas and experiences.

Access to the internet is also important from a legal standpoint. Many countries have laws and regulations that make websites and digital content accessible to people with disabilities. Failure to comply with these laws can result in legal action, fines, and reputational harm.

Finally, web accessibility is a critical component of creating an inclusive digital world. To promote equal opportunities and inclusivity, it is critical to ensure that web content is accessible to everyone, regardless of their abilities or disabilities. We can create a more diverse and vibrant online community, break down barriers, and promote a more inclusive society by making web content more accessible.

Best Practices for Creating an Inclusive Online Experience

Making web content accessible to everyone may appear to be a daunting task, but there are many best practices that developers and designers can follow to make their websites accessible to people with disabilities. In this section, we will look at some of the most important web accessibility best practices.

  1. Use Semantic HTML Tags: Semantic HTML tags aid in the creation of a clear and logical structure for web content, which is especially important for users of assistive technologies such as screen readers. You can create a clear hierarchy of information on your website by using tags such as <main>, <nav>, <section>, <footer>, making it easier for users to navigate and understand your content.
  2. Provide Image Alt Text: People who are blind or have low vision rely on image descriptions in alternative text to understand images on the web. You can ensure that everyone understands the content of your website by providing a clear and concise description of each image.
  3. Color Contrast: People who are colorblind or have low vision may struggle to read text that has low contrast with its background. Make sure the contrast ratio between the text color and the background color is high enough to make it easy to read. The Web Content Accessibility Guidelines (WCAG) recommend a contrast ratio of at least 4.5:1 for normal text and a contrast ratio of at least 3:1 for large text.
  4. Use Descriptive Link Text: Descriptive link text assists users in understanding the context and purpose of a link before clicking on it. Avoid using generic text such as “click here” or “read more” in favor of descriptive text that explains where the link will take the user. You additionally have the option of doing this with aria-label attributes.
  5. Make Forms Accessible: Website forms should be designed to be accessible to people with disabilities. This includes clearly labeling each form field, ensuring that the form can be navigated using the keyboard, and providing clear error messages when a form is not correctly completed.
  6. Ensure Keyboard Accessibility: Many people with disabilities use the keyboard to navigate the internet. Check that all interactive elements on your website, such as buttons and links, can be accessed and activated solely with the keyboard.
  7. Provide Captions and Transcripts for Multimedia: Captions and transcripts enable people who are deaf or hard of hearing to access multimedia content such as videos and podcasts. People who prefer to consume content in a different language may benefit from having these options available.

Following these web accessibility best practices can help ensure that your website is accessible to everyone, regardless of their abilities or disabilities. You can promote inclusivity, expand your audience, and provide a better user experience for everyone who visits your website by making it accessible.



Balázs Barta

Product designer passionate about holistic, accessible, and inclusive design.